The O2 is to welcome a brand new automotive partner to the venue from January 2022 in a deal brokered by AEG Global Partnerships. Stellantis, one of the world’s leading automakers and mobility providers will see their brands, Alfa Romeo, Fiat and Jeep promote their new products, software and innovation projects at The O2. 

The three year deal gives Alfa Romeo, Fiat and Jeep exclusive access to the venue’s channels and onsite assets to showcase their range of iconic brand portfolios across the site.  

Greg Taylor, Managing Director, Fiat, said, “We’re thrilled to have such a prominent partnership with The O2 which allows us to bring our brands and vehicles to life, including our award-winning city car, the new Fiat 500, for the millions of visitors to The O2 each year.  The O2 and Fiat both have a strong ethos rooted in fun and enjoyment, so you can expect some exciting activations.” 

Damien Dally, Managing Director, Alfa Romeo and Jeep, commented, “The next three years in automotive will change beyond recognition. The world-class facilities at The O2 will show our brands are leading this transformation. Future technology, whether it’s Artificial Intelligence, vehicle-to-vehicle communication or sustainable mobility for our customers, will give us the opportunity to tell stories in a captivating way for all our brands, including Jeep and Alfa Romeo. In 2022, we will launch the new Jeep Grand Cherokee, a true showstopper leading the way in luxury SUVs and the award winning, electrified new Alfa Romeo Tonale which will be unveiled next year.” 

Paul Samuels, Executive Vice President AEG Europe Global Partnerships, said: “It’s a really exciting time for the automotive industry and through this deal, The O2 will provide a platform to showcase these iconic brands to the millions of visitors we welcome to the venue each year. We are looking forward to welcoming Alfa Romeo, Fiat and Jeep to the venue and developing a range of onsite opportunities that will enhance our customer experience.”